Meeting Notes 3/14/17

3/14/17 Meeting Notes

GUEST SPEAKER – Allen Bialik from AFB Media Marketing

Everybody’s doing graphics (or _______ ) …what makes you different as an individual?

  • Knock on doors, but be prepared with ten questions.

How we look and present ourselves is all a part of communicating.

“Top 10 Things I’ve Learned in my Life”- Presentation title

  • Managed the first company that released the first newspaper with Sunday comics in color
  • Operations Management guy- learned training and forecasting
  • Managed staff, developing, budgets, hiring/firing, human resources/appraise, customer service group

It starts in Operations.

  • Took the Sunday comics. Developed them so instead of it being a cost, it had to be revenue. Created advertising to wrap it in. “What’s the next step to generate revenue?”
  • Would colorize the original art from the artists of people who created things like Garfield, comic books for Marvel, etc…

Sales & Marketing

  • Got into sales because of the diversity.
  • Loooong client list

“If you’ve got contacts, keep pounding on them. Keep in touch.”

Started his own company in 2008: AFB Media.

85% of what’s purchased in the U.S. is purchased by women. But the men are the ones trying to advertise to them. Result? Does not resonate.

  • Someone out there is talking about you- so talk back.
  • “Change” the way people do business
  • Social media is more about retaining customers
  • Ambassadors of the brand
  • Find ways to reward and recognize customers
  • Interacting with customers creates a human behind the brand

“What have I learned?”

  • Education has NOTHING to do with performance
  • In school you’re taught a lesson, then given a test. In life, you’re given a test that teaches you a lesson.
  • Problem solve quickly and creatively: adapt to change
  • Leadership, attitude, commitment, discipline
  • Responsibility and accountability for job performance
  • Leadership is an essential part of life
  • Discipline is doing what needs to be done. Even when you don’t want to do it.
  • Life is dull to dull people

#1 trait you need to be successful: COMMUNICATION

#2: PROBLEM SOLVING SKILLS

#3: UNDERSTAND THE ORGANIZATION

Mary Clanton Stratton- spent 50 years of her life getting women the right to vote.

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AdCom MSU

We strive to connect Michigan State University Advertising, Marketing, Communication and Business students with global employers. Always dreamed of going abroad? Of working abroad? Spartan International Advertising is a great way to increase your knowledge and understanding of what it takes to work in an international setting. We've had professionals from big-name companies like Google and Grey Advertising, from around the world like England and Dubai. Not only will you learn about international advertising, but it's a great networking opportunity and you'll get invaluable advice and resources for your career. All meetings will be every 2nd and 3rd Monday of each month from 6pm to 8pm, and will be held in room 165 of the Communication Arts and Sciences Building.

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