The Ins and Outs of LinkedIn

The Ins and Outs of LinkedIn

Blog Post Written by: Erika Nichols

LinkedIn aka the professional Facebook, is a social media site dedicated to helping people build a professional network. These professional networks can help you find a job, get a job offer, as well as strengthen your application. Here are a few notions that will help you get your profile up and running, so you can expand your network.

Keep everything professional

Imagine if your Myspace account was attached to your resume, how embarrassing. This account is not a place to post drunk selfies from the night before or using in appropriate language. You are trying to create an image that any employer will want in their company. This rule applies to your profile picture, email address, and language.

Grow your network!

Connect with friends, colleagues, teachers, and family members. The more you are connected with the more people your profile will reach.

Also, these people are perfect to give you a personal endorsement. Endorsements from past employers and colleagues strengthens your profile with employers.

On the hunt?

LinkedIn is a great source for job hunting. In the search bar, search a location, company, or job type. From there you should see a tab that says “Jobs”. That tab will show you job posting according to your search terms. Some of these position can be exclusive to LinkedIn.

Keep it updated!

Think of LinkedIn as an extension to your resume. When you update your resume, update your LinkedIn account.  You want employers to see the most recent image of you. You want employers to see the organization and opportunities you have been working towards. It can help make your application more powerful.

Want to see an example? Click the link:


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We strive to connect Michigan State University Advertising, Marketing, Communication and Business students with global employers. Always dreamed of going abroad? Of working abroad? Spartan International Advertising is a great way to increase your knowledge and understanding of what it takes to work in an international setting. We've had professionals from big-name companies like Google and Grey Advertising, from around the world like England and Dubai. Not only will you learn about international advertising, but it's a great networking opportunity and you'll get invaluable advice and resources for your career. All meetings will be every 2nd and 3rd Monday of each month from 6pm to 8pm, and will be held in room 165 of the Communication Arts and Sciences Building.

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