General Meeting Notes 11/29/16

About Rocio

  • MSU Alumni

Meeting Minutes 11/29

Guest Speaker: Rocio Munoz

  • Studied Advertising Management and Media with a minor in Spanish
  • Interned at FAITH Catholic magazine
  • After graduation used MySpartanCareer (now Handshake) to find opportunities while in college as well as post graduation
  • Currently Assistant Analyst at ZenithOptimedia in Chicago
  • Did a training internship with Zenith in Media Buying and Digital Analytics

Tips from Rocio

  • Keep your resume polished
  • Update Linkedin often
  • Stay up to date on industry news/trends

○   Employers are usually impressed by this knowledge

  • Apply for any and all opportunities
  • Practice interviewing
  • Leverage contacts/connections

○   Mentors are helpful

  • Join student organizations
  • Travel/study abroad

○   Companies like candidates that have different experiences

○   Exposed to different cultures

  • Be you!
  • Be confident in interviews
  • If you don’t know something, employers like to see that you are interested in learning
  • How can you help the company reach their goals?

Searching for Housing Recommendations

  • Craigslist (sublet)
  • Radpad (app)
  • Airbnb


  • What are some things you wish you knew in college:

○   Look sooner for jobs

○   Don’t get caught up in graduating; you need to find a job

○   In the adv/com fields there are less jobs in the winter

○   Have multiple people look at your resume

  • Why Chicago?

○   Not many jobs in hometown

○   Chicago is close to Michigan

○   Always attracted to Chicago

○   The agencies are more innovative and open to new ideas

○   Chicago is one of the hubs for adv/com agencies

  • Was your training program paid? How did you manage your finances?

○   It was paid, not much

○   Experience gained was worth it

○   Budgeted to get by

○    Do your research and develop a budget for housing and expenses to make your pay work

  • Where did you study abroad? Did you make connections?

○   International advertising program

○   Went to Amsterdam, Paris, and London

○   Explored agencies

○   Used a connection from Leo Burnett France to get her resume to Leo Burnett


  • Was your internship helpful in your job hunt?

○   It did not help in the job hunt

○    The internship was paid but it was non-profit (non profits typically do not pay interns)

○   Was offered a job in sales but it did not interest her

○   Instead looked for opportunities to help grow, career wise

○   The internship was helpful for current role (Excel, data) Zenith Interns

  • Only for post graduation
  • 2 cycles

○   Winter

○   Late summer

  • Zenith Media Training Program



Stay in Touch

To download the information in the post: PDF/Word


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We strive to connect Michigan State University Advertising, Marketing, Communication and Business students with global employers. Always dreamed of going abroad? Of working abroad? Spartan International Advertising is a great way to increase your knowledge and understanding of what it takes to work in an international setting. We've had professionals from big-name companies like Google and Grey Advertising, from around the world like England and Dubai. Not only will you learn about international advertising, but it's a great networking opportunity and you'll get invaluable advice and resources for your career. All meetings will be every 2nd and 3rd Monday of each month from 6pm to 8pm, and will be held in room 165 of the Communication Arts and Sciences Building.

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