Tips From A Field in the Advertising World

Tips From A Field in the Advertising World from Allen Bialik

“What have I learned?” 

  • Education has NOTHING to do with performance
  • In school you’re taught a lesson, then given a test. In life, you’re given a test that teaches you a lesson.
  • Problem solve quickly and creatively: adapt to change
  • Leadership, attitude, commitment, discipline
  • Responsibility and accountability for job performance
  • Leadership is an essential part of life
  • Discipline is doing what needs to be done. Even when you don’t want to do it.
  • Life is dull to dull people

#1 Trait you need to be successful: COMMUNICATION

#2: PROBLEM SOLVING SKILLS

#3: UNDERSTAND THE ORGANIZATION

Meeting Notes 3/14/17

3/14/17 Meeting Notes

GUEST SPEAKER – Allen Bialik from AFB Media Marketing

Everybody’s doing graphics (or _______ ) …what makes you different as an individual?

  • Knock on doors, but be prepared with ten questions.

How we look and present ourselves is all a part of communicating.

“Top 10 Things I’ve Learned in my Life”- Presentation title

  • Managed the first company that released the first newspaper with Sunday comics in color
  • Operations Management guy- learned training and forecasting
  • Managed staff, developing, budgets, hiring/firing, human resources/appraise, customer service group

It starts in Operations.

  • Took the Sunday comics. Developed them so instead of it being a cost, it had to be revenue. Created advertising to wrap it in. “What’s the next step to generate revenue?”
  • Would colorize the original art from the artists of people who created things like Garfield, comic books for Marvel, etc…

Sales & Marketing

  • Got into sales because of the diversity.
  • Loooong client list

“If you’ve got contacts, keep pounding on them. Keep in touch.”

Started his own company in 2008: AFB Media.

85% of what’s purchased in the U.S. is purchased by women. But the men are the ones trying to advertise to them. Result? Does not resonate.

  • Someone out there is talking about you- so talk back.
  • “Change” the way people do business
  • Social media is more about retaining customers
  • Ambassadors of the brand
  • Find ways to reward and recognize customers
  • Interacting with customers creates a human behind the brand

“What have I learned?”

  • Education has NOTHING to do with performance
  • In school you’re taught a lesson, then given a test. In life, you’re given a test that teaches you a lesson.
  • Problem solve quickly and creatively: adapt to change
  • Leadership, attitude, commitment, discipline
  • Responsibility and accountability for job performance
  • Leadership is an essential part of life
  • Discipline is doing what needs to be done. Even when you don’t want to do it.
  • Life is dull to dull people

#1 trait you need to be successful: COMMUNICATION

#2: PROBLEM SOLVING SKILLS

#3: UNDERSTAND THE ORGANIZATION

Mary Clanton Stratton- spent 50 years of her life getting women the right to vote.

Meeting Notes for 2/21/17

  • Semester dues are due TODAY if you haven’t paid them this semester or last semester already
  • Chicago trip is cancelled
  • However….we are in the works of organizing a Lansing trip on the same date (3/24) FREE to paid members
  • Next meeting is on 3/14 and we will be having a guest speaker Allen Bialik from AFB Media Marketing
  • We are looking for a new fundraising chair! http://bit.ly/2kHOFYI
    • Application will be open until Friday 2/24 at  10 p.m.

For the slide for photoshop tutorial, press the link below:

https://docs.google.com/presentation/d/1mlwllkPGcp6S0qnkMIjK3NJW7gygeq-OQIGh78mtUA0/edit#slide=id.p

E- Board Meeting Notes 2/19/17

  • Breanna
    • Account info
      • Student Life account: $301.96
      • Comm Arts Account: $682
      • Cash: $215
    • Reagan resigned and Paola
    • Please come to meetings and let me know at least 24 hours in advance if you can’t
    • What’s going on-o with Jon-o?
      • Propose ideas to him?
  • Erika
    • Blog/social media drafting?
    • Let’s take a group shot with the new Sparty
  • Megan
    • Treasurer binder
    • Shoes (take a pic with them)
  • Gemma
    • Update of glass case on main floor of CAS across from 181 – who has the key?
      • Tentative meeting schedule in this?
      • Emailed somebody from CAS, waiting for a response!
    • Include list of upcoming meetings and a spot for upcoming meeting info?
      • Is there a place I can find this info? I tried writing it down last meeting, but it went by super fast.
    • Include call-to-action about becoming a member/finding out more?
      • Will do!
    • Meeting minutes and follow-up
  • Stephanie
    • Update on collateral material research
    • Discussion surrounding strategy for materials
    • Shoes
    • Dublin/Harpers? Is it too late? Research for the Fall?
  • Jessi
    • Should we make a spreadsheet/assignment system for promotion? (Erika like this)
    • Blog submission updates from members (this might be for Erika?)
    • Fenner Volunteer Maple Syrup(?) March 18
  • Melissa and JaKaira
    • Division of duties:
    • Emailing PPT slide to faculty in advance of general meetings
    • Social Media
    • Pounding pavement
    • Coffee/Candy giveaways/general promotion
      • Later march early april
      • Comm Arts
      • 2nd to last
  • Amanda
    • AD|Com regroup and (almost) mid-semester check-in – April 2 E-board Meeting
    • Goals for SS17
    • Planning for FS17
  • Chicago Trip
    • We are not going
    • Please email any companies we have secured
      • Could someone please draft a form email for the group to use that explains rationale and seeks to preserve relationship for next year’s tour? – Erika’s language.
    • Lansing trip?
      • Studio Crawl?
      • Contact companies?
      • Bob Kolt, Netvantage, LE & A, Piper and Gold, Truscott Rossman, Old Town Commercial
      • March 24
        • Draft email
  • 2/21 meeting
    • Photoshop
    • Jessi do you need help?
    • 2 truths and a lie icebreaker
  • 3/14 meeting?
    • What should we do?
    • Comm Arts class panel?
    • Erika has an interesting idea 🙂
    • Well guest speaker emailed me back and he is coming on this date
    • Pie? Pizza pie?
  • 3/28 meeting?
    • Lansing
  • Possible guest speaker
    • Allen Bialik AFB media marketing
    • Workshop style?
  • Designing for college of natural resources
    • My name is Sarah. I am part of a group working on a project with the College of Natural Science and the RHA focused on diversity and inclusion. This is a project to create videos and posters that highlight diversity using real stories of people on campus. We are looking for graphic designers and photographers who would like to join our team. Projects would include: design of the email templates we will be sending out to students throughout the semester, posters, a logo, etc. If you know anyone interested, please give them my contact information so we can meet and discuss the details.
    • Show to members via email/slides
    • hodges18@msu.edu
  • March 19 E-board?
    • Yes 7:00 pm

Meeting Notes 2/7/17

2/7/17

Starting out: Making valentine’s day cards for Sparrow hospital patients & looking at Super Bowl Ads

Dues are due at the next meeting

Next Meeting: February 21st- Adobe Photoshop Workshop

Discussion: What were everyone’s favorite part of the Superbowl? CommArts Career Fair: Friday from 1:30 – 4:00

–    Erica’s packet for Career Week events!!

Recap on some of the best Super Bowl Ads:

1.) Melissa McCarthy Kia

2.) Lumber 84

3.) Einstein Playing the Violin

4.) AirBnB “We Accept”

5.) Bai Justin Timberlake Commercial

6.) Audi #DriveProgress

7.) Martha Stewart and Snoop Dogg

Career Fair Prep

Career Fair Prep

By: Erika Nichols

Career Fairs can be daunting. You walk in and see recruiting tables swarmed with other students who are all there for the same purpose: to get a job or internship. Your whole world, as the Fresh Prince from Bel-Air would say, get turned upside down, if just one conversations pans out.

The most important thing to do before walking into a career fair is to prepare. Preparing for the career fair will give you a more successful experience. No worries, we are here to help.

  1. Update and polish your resume

If you do not have a resume, now it a great time to make one. There are hundreds of templates online to help you out. Just remember the simpler the better. The more exotic resumes are the ones that are not professional and ultimately get trashed at the end of the day.

Make sure you keep it updated. Here are a few questions you should ask yourself as you edit. Are there any internships, jobs, or student organizations you have joined since the last time you wrote it? Are there any spelling or grammatical errors? Is my contact information clear? Do you have a LinkedIn account? Add the link!

  1. Dress professionally

Yoga pants and a cute top will not work for this event. Pull out the suit jacket and nice slacks. Pretend like this is a job interview. Would you wear yoga pants, cutoffs, or cargo shorts to one? Hopefully, your answer is no. Women go for neutral bottoms of slacks or business appropriate skirt, nice blouse, and either nice flats or a low heel. Men, opt for a suit or a nice pair of slacks, dress shirt, and tie.

  1. Research, research, research

Find out who is attending and stalk their company website and social media channels. Ask yourself, is there anything I would change about their website or social media channels? If so, make sure you bring it up. This will help you stand apart from the other hundred or so students who you are shaking the recruiters hand.

  1. Make them remember you!

The fact of the matter is that these recruiters see hundreds of people in such a short time frame, they will not remember you. The best way to get their brains moving is to send them an email. Try to bring up a memorable part of the conversation. If you are an extra bold person, give them a call. Note, this method may backfire.

There you have it, folks. Four awesome tips to get you through any career fair.

The Ins and Outs of LinkedIn

The Ins and Outs of LinkedIn

Blog Post Written by: Erika Nichols

LinkedIn aka the professional Facebook, is a social media site dedicated to helping people build a professional network. These professional networks can help you find a job, get a job offer, as well as strengthen your application. Here are a few notions that will help you get your profile up and running, so you can expand your network.

Keep everything professional

Imagine if your Myspace account was attached to your resume, how embarrassing. This account is not a place to post drunk selfies from the night before or using in appropriate language. You are trying to create an image that any employer will want in their company. This rule applies to your profile picture, email address, and language.

Grow your network!

Connect with friends, colleagues, teachers, and family members. The more you are connected with the more people your profile will reach.

Also, these people are perfect to give you a personal endorsement. Endorsements from past employers and colleagues strengthens your profile with employers.

On the hunt?

LinkedIn is a great source for job hunting. In the search bar, search a location, company, or job type. From there you should see a tab that says “Jobs”. That tab will show you job posting according to your search terms. Some of these position can be exclusive to LinkedIn.

Keep it updated!

Think of LinkedIn as an extension to your resume. When you update your resume, update your LinkedIn account.  You want employers to see the most recent image of you. You want employers to see the organization and opportunities you have been working towards. It can help make your application more powerful.

Want to see an example? Click the link:  https://www.linkedin.com/in/breanna-ratering-791a62b