General Meeting Notes for 4/11/17

4/11/17 Notes

Last Meeting of the Semester!

  • Open E-Board positions will be up by the end of next week
  • Let us know if you want to write for the blog this summer
  1. Update your resume
    1. Keep track of your accomplishments
    2. See the CAS career office for advice before you leave
    3. Use action words to describe what you did
    4. Note any club leadership positions under experience
    5. Don’t put Microsoft under, they assume you already know
  2. Brush up on your knowledge
    1. Read a book
    2. Current events
    3. Read industry specific publications
    4. Google analytics or hubspot certified
    5. Learn Adobe Creative Suite
    6. Read blogs
    7. Job Shadow
  3. Build your Portfolio
    1. Do design work for small businesses or family
    2. Do social media work for small businesses or family
    3. Write blogs!
    4. Photograph your summer adventures
    5. Update your LinkedIn
  4. Build your resume
    1. Job, internship, volunteer work
    2. Make a presentation about it
    3. Apply for scholarships
    4. Learn a new skill
    5. Learn better study habits
  5. Goal Setting
    1. Short term goals for the end of the summer
    2. Long term goals by the end of the next school year
    3. Write them down and keep track of progress
    4. Write out steps for achievement
  6. Create your media kit
    1. Resume
    2. Writing samples
    3. Creative designs
  7. Takeaways
    1. Be a sponge
    2. Take all opportunities
    3. You can make any opportunity work for your major
    4. Take time to set yourself apart

Ad | Com E-Board Meeting Notes 4/2/17

    • Breanna
      • Jono – no updates
      • Sign forms
      • Going to see Adam Winans (Student Services) with Erika week of 4/3 to get added to Community
    • Erika
      • 108 newsletter subscriber
      • 50% open rate
      • Send reviews and letters of rec to mr. al.
    • Jessi
    • Gemma
    • Megan
    • Natalie
      • Could you put together a fundraising proposal for Jono and the shoes for the fall 2017 by 5/1?
      • Breanna can work with you since she has Jono context
    • Melissa and JaKaira
    • Next Meeting 4/11
      • Ideas
      • Goal setting?
        • Job shadow
        • Internship
          • Keep track of your accomplishments
        • Put together resumes
      • Should we still have a meeting on 4/25?- Cancelled
    • Announcements
    • Amanda:

    SS17 Report

    • What has been successful?
      • Erika’s Newsletter
      • Workshops, WIFM
      • E-board (right now)
    • What has not worked?
      • Guest Speaker
      • Plan trips better (local first next year). Partner with another group on this
      • More social opportunities
    • What do we do keep/change for FS17?
      • More workshops
      • More socials, even if it’s just casually meet for food/coffee
        • Meet and greet
      • Volunteer event, Fenner, SRM
    • What are our goals for FS17?
      • More membership (ongoing)
      • More focused workshops
      • Planned promotions (flyers, social media)
        • Powerpoint slide for professors
      • Planned Sparticipation, Com Arts Connect
      • Feedback survey on newsletter

    Fall 2017 Planning

    • Eboard
      • Please let Breanna know by Friday 4/21 if you would like to be on Eboard for FS17
      • Next year E-board members will be required to miss no more than 2 general meetings and 1 e-board meeting each semester, unless an emergency presents itself.
        • If you can’t commit to the time commitment, general membership may be more suited
    • What is AD|COM’s USP
      • Also known as a unique selling proposition (USP), your USP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition.
      • A tight-knit and friendly group that works toward getting to know its members and making them feel comfortable within professional organizations (as opposed to large clubs where you can get lost in the mix). Ad Com isn’t hyper focused on one major, we are about exploring other majors and allowing members to move up into e-board.
    • How do we increase engagement/membership (both among eboard and general membership?)
      • AOP
        • Let’s look into that – Megan
      • Sparticipation
        • Do we want to order any collateral/promotional materials for FS17 to hand out at AOP/Sparticipation?
        • Stickers, pens, flyers
        • 8/29
    • Meeting Ideas
      • Social event/Mixer with other AD or PR clubs
        • Possible merger?
        • Delta Dental guest speaker
        • PR merger
        • Merge for a give back thursday
      • Guest speakers/Workshop (what did you think of the Sandbox storytelling event I sent you?)
        • Workshops work well
        • More guest speakers like Rocio
          • Delta Dental
          • Breanna Netvantage
          • Speak on intern job experiences
          • Amanda guest speaker
        • Social media, digital marketing/SEO, Research on companies, mock career fair, Resume/Linkedin, Writing, How to set yourself apart
      • Campaign competition (something we start with first meeting and continue throughout semester? – focus on an element of campaign at each meeting?)
        • Do this with shoes or mock client at the beginning of every meeting throughout semester
        • Great idea!
        • This could be the icebreaker
        • Greg Taucher
      • Mentorship
        • E-board member be the mentor, google form if they want to do, phone number quick advice for a class, insight on e-board

Tips From A Field in the Advertising World

Tips From A Field in the Advertising World from Allen Bialik

“What have I learned?” 

  • Education has NOTHING to do with performance
  • In school you’re taught a lesson, then given a test. In life, you’re given a test that teaches you a lesson.
  • Problem solve quickly and creatively: adapt to change
  • Leadership, attitude, commitment, discipline
  • Responsibility and accountability for job performance
  • Leadership is an essential part of life
  • Discipline is doing what needs to be done. Even when you don’t want to do it.
  • Life is dull to dull people

#1 Trait you need to be successful: COMMUNICATION



Meeting Notes 3/14/17

3/14/17 Meeting Notes

GUEST SPEAKER – Allen Bialik from AFB Media Marketing

Everybody’s doing graphics (or _______ ) …what makes you different as an individual?

  • Knock on doors, but be prepared with ten questions.

How we look and present ourselves is all a part of communicating.

“Top 10 Things I’ve Learned in my Life”- Presentation title

  • Managed the first company that released the first newspaper with Sunday comics in color
  • Operations Management guy- learned training and forecasting
  • Managed staff, developing, budgets, hiring/firing, human resources/appraise, customer service group

It starts in Operations.

  • Took the Sunday comics. Developed them so instead of it being a cost, it had to be revenue. Created advertising to wrap it in. “What’s the next step to generate revenue?”
  • Would colorize the original art from the artists of people who created things like Garfield, comic books for Marvel, etc…

Sales & Marketing

  • Got into sales because of the diversity.
  • Loooong client list

“If you’ve got contacts, keep pounding on them. Keep in touch.”

Started his own company in 2008: AFB Media.

85% of what’s purchased in the U.S. is purchased by women. But the men are the ones trying to advertise to them. Result? Does not resonate.

  • Someone out there is talking about you- so talk back.
  • “Change” the way people do business
  • Social media is more about retaining customers
  • Ambassadors of the brand
  • Find ways to reward and recognize customers
  • Interacting with customers creates a human behind the brand

“What have I learned?”

  • Education has NOTHING to do with performance
  • In school you’re taught a lesson, then given a test. In life, you’re given a test that teaches you a lesson.
  • Problem solve quickly and creatively: adapt to change
  • Leadership, attitude, commitment, discipline
  • Responsibility and accountability for job performance
  • Leadership is an essential part of life
  • Discipline is doing what needs to be done. Even when you don’t want to do it.
  • Life is dull to dull people

#1 trait you need to be successful: COMMUNICATION



Mary Clanton Stratton- spent 50 years of her life getting women the right to vote.

Meeting Notes for 2/21/17

  • Semester dues are due TODAY if you haven’t paid them this semester or last semester already
  • Chicago trip is cancelled
  • However….we are in the works of organizing a Lansing trip on the same date (3/24) FREE to paid members
  • Next meeting is on 3/14 and we will be having a guest speaker Allen Bialik from AFB Media Marketing
  • We are looking for a new fundraising chair!
    • Application will be open until Friday 2/24 at  10 p.m.

For the slide for photoshop tutorial, press the link below:

E- Board Meeting Notes 2/19/17

  • Breanna
    • Account info
      • Student Life account: $301.96
      • Comm Arts Account: $682
      • Cash: $215
    • Reagan resigned and Paola
    • Please come to meetings and let me know at least 24 hours in advance if you can’t
    • What’s going on-o with Jon-o?
      • Propose ideas to him?
  • Erika
    • Blog/social media drafting?
    • Let’s take a group shot with the new Sparty
  • Megan
    • Treasurer binder
    • Shoes (take a pic with them)
  • Gemma
    • Update of glass case on main floor of CAS across from 181 – who has the key?
      • Tentative meeting schedule in this?
      • Emailed somebody from CAS, waiting for a response!
    • Include list of upcoming meetings and a spot for upcoming meeting info?
      • Is there a place I can find this info? I tried writing it down last meeting, but it went by super fast.
    • Include call-to-action about becoming a member/finding out more?
      • Will do!
    • Meeting minutes and follow-up
  • Stephanie
    • Update on collateral material research
    • Discussion surrounding strategy for materials
    • Shoes
    • Dublin/Harpers? Is it too late? Research for the Fall?
  • Jessi
    • Should we make a spreadsheet/assignment system for promotion? (Erika like this)
    • Blog submission updates from members (this might be for Erika?)
    • Fenner Volunteer Maple Syrup(?) March 18
  • Melissa and JaKaira
    • Division of duties:
    • Emailing PPT slide to faculty in advance of general meetings
    • Social Media
    • Pounding pavement
    • Coffee/Candy giveaways/general promotion
      • Later march early april
      • Comm Arts
      • 2nd to last
  • Amanda
    • AD|Com regroup and (almost) mid-semester check-in – April 2 E-board Meeting
    • Goals for SS17
    • Planning for FS17
  • Chicago Trip
    • We are not going
    • Please email any companies we have secured
      • Could someone please draft a form email for the group to use that explains rationale and seeks to preserve relationship for next year’s tour? – Erika’s language.
    • Lansing trip?
      • Studio Crawl?
      • Contact companies?
      • Bob Kolt, Netvantage, LE & A, Piper and Gold, Truscott Rossman, Old Town Commercial
      • March 24
        • Draft email
  • 2/21 meeting
    • Photoshop
    • Jessi do you need help?
    • 2 truths and a lie icebreaker
  • 3/14 meeting?
    • What should we do?
    • Comm Arts class panel?
    • Erika has an interesting idea 🙂
    • Well guest speaker emailed me back and he is coming on this date
    • Pie? Pizza pie?
  • 3/28 meeting?
    • Lansing
  • Possible guest speaker
    • Allen Bialik AFB media marketing
    • Workshop style?
  • Designing for college of natural resources
    • My name is Sarah. I am part of a group working on a project with the College of Natural Science and the RHA focused on diversity and inclusion. This is a project to create videos and posters that highlight diversity using real stories of people on campus. We are looking for graphic designers and photographers who would like to join our team. Projects would include: design of the email templates we will be sending out to students throughout the semester, posters, a logo, etc. If you know anyone interested, please give them my contact information so we can meet and discuss the details.
    • Show to members via email/slides
  • March 19 E-board?
    • Yes 7:00 pm

Meeting Notes 2/7/17


Starting out: Making valentine’s day cards for Sparrow hospital patients & looking at Super Bowl Ads

Dues are due at the next meeting

Next Meeting: February 21st- Adobe Photoshop Workshop

Discussion: What were everyone’s favorite part of the Superbowl? CommArts Career Fair: Friday from 1:30 – 4:00

–    Erica’s packet for Career Week events!!

Recap on some of the best Super Bowl Ads:

1.) Melissa McCarthy Kia

2.) Lumber 84

3.) Einstein Playing the Violin

4.) AirBnB “We Accept”

5.) Bai Justin Timberlake Commercial

6.) Audi #DriveProgress

7.) Martha Stewart and Snoop Dogg